Apex Ancillary is a retail company that specializes in providing innovative tools and accessories for cannabis consumption. The founder approached me to design a brand that communicates the feeling of high-end products suitable for professional settings. My main objective was to create a design that effectively introduces the company and its unique products. The brand's voice is inspired by the shine of metallic pieces and the clarity of glass accessories. I aimed for a minimalistic aesthetic that emphasizes the message of high-performance accessories. The logo's geometric shapes deliver a powerful visual impact that conveys the company's establishment in the industry.
Art Director
Brand Identity
Package
Video/Motion
Photography
Web Design
Interested in working with brands through the planning and illustration of visual concepts that develop their product’s narrative.