Francesca's Bakery is a bakery that offers baked goods made with locally sourced ingredients to customers in NJ and NY. They wanted to create a new visual system connecting their five local markets and two stores. The new design was based on their values, emphasizing the crafted, nutritious, and tasty food they wanted to sell. They wanted to maintain their artisanal food legacy and chose earthy color palettes and close-up product photography. To ensure brand consistency, I developed a design for their print, web, and social media presence that highlighted their connection with local farm providers, from the ingredients to the final product on customers' tables. The project faced the challenge of modernizing the brand's image while still maintaining its rustic charm.

Art Director

Brand Identity

Brand Messaging

Video/Motion

Photography

Web Design

Social Media