Excellence Soccer Touch is a supplementary training program aimed at young soccer players who want to improve their skills. The program caters to players at all stages of development, from beginners to those in the academy level. To ensure a consistent and recognizable visual identity for their training packages, the program required a new brand identity. The new visual system is centered around the spherical shape of a soccer ball, which unifies the design elements, such as photography, icons, and logos, to reflect the energy and passion for the game. Different training packages are distinguished by a cohesive blue palette that corresponds to the age and skill level of the players. The user-friendly design has been successful in attracting more players to enroll in the program.

Art Director

Brand Identity

Brand Messaging

Video/Motion

Photography

Web Design